1 post tagged “pv”

 [Left to Right:Regular Edition, Limited Edition A CD & DVD, Limited Edition B CD & DVD, 40th Commerative Edition]

      Today, via Dohhup! the promotional video for Morning Musume's 40th single was released. The PV features dance scenes in a dark room with the looks of an abandoned warehouse, lots of group scenes, and beautiful white dress solo shots. On a more personal note, this is slowly becoming one of my favorite Morning Musume PVs for sure.

     The current theme that UFA is going with MM's PVs lately is really for the better. This one of their first PVs which uses multiple angle shots to create sad feeling which continues throughout the entire video. The lighting, as I said before, is just phenominal in this video the use of darkened lighting on the personal shots and in the group dance scenes is just perfect for this song. It really makes you feel the pain and hardshp that they must have felt through the "fake love" they had. The use of white and black theme colors creates a contrast that really catches your eye.

     One of the things I really hate about this PV is the outfits. I can see how they fit, but they really don't work for me. However the white dresses work pretty well with this. My only concern is this...Risa really looks sickly, especially since I last saw her at AX. I hope that this is only a temporary thing. However, Reina I like much better with her hair down as in this PV. The pigtail thing has never worked for me.  

   Another thing I don't enjoy about this PV is the dance. I love the use of ballet but it really is a boring dance other wise. From what I could see, it shuffles the girls a bit during the music breaks but not much else. I had hoped that they would take more advange of the breaks and do something really beautiful to fit but they didn't.

  All in all, I love this PV even with its faults.

8.5/10